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Sub 70 built its name on a simple pitch: direct-to-consumer pricing on clubs that hold their own against the big OEMs. The 699 U is that pitch applied to the utility iron. It came out alongside the popular 699 and 699 Pro irons, and it borrows the same hollow-body thinking, a thin, fast face over an internal cavity that lets a compact head launch the ball like something much larger.
Because Sub 70 sells straight from its shop in Sycamore, Illinois, the 699 U costs a fraction of what a driving iron from Titleist or TaylorMade runs. That matters, because most golfers only carry one of these. Spending big-brand money on a club that hits twelve shots a round is a hard sell. Spending Sub 70 money is not.
This is a long-iron replacement for players who never got along with hybrids. It flights lower than a hybrid, cuts through wind, and gives you something to hit off the tee on tight par 4s. It will not rescue a steep, slow swing the way a rescue club does. It rewards golfers who can already strike an iron.
In short
The Sub 70 699 U (2021) is a players-distance iron that blends ball speed with a clean shape.
Refresh due soon
Brands in this category update about every 2 years, and the 699 U is 5 years old with no successor yet, so a new model could land any time. Grab it at clearance pricing now, or wait a few weeks to see what replaces it.
Based on release timing and this line's typical refresh cycle, not a live price quote.
Stock steel shaft. Lofts are approximate and subject to manufacturing tolerances.
The head is hollow, with a springy face welded over a body that keeps the profile close to a true players iron at address. Thin topline, modest offset, no bulge behind the ball. The hollow chamber pushes weight low and back, which is what gets this club airborne despite lofts that live in the 2 to 4 iron range. Sub 70 also lets you build it your way. The company runs a no-upcharge and low-upcharge custom program, so you can order the 699 U with the same graphite hybrid shaft or heavy steel setup you would pay a fitting studio real money to sort out elsewhere. There is a demo program too, which takes some of the risk out of buying from a brand you have never hit.
The 699 U covers the long-iron end of the bag, roughly 2 iron through 4 iron territory. Most golfers slot one in around 21 degrees to replace a 3 iron or 5 wood. Sub 70 lists current loft options on its site, and since every club is built to order you can tweak lie and length when you buy.
Honestly, probably not. The hollow body adds real forgiveness compared to a solid long iron, but this is still a compact head with long-iron lofts. If your swing speed is modest or you struggle to flush your mid irons, a hybrid will be easier to live with. The 699 U suits players who already strike the ball reasonably well.
Performance is closer than the price gap suggests. The construction is the same idea, hollow body, fast face, compact shape. Where the big brands pull ahead is resale value and retail fitting access. Where Sub 70 wins is cost, often close to half the price, plus free customization that the majors charge for.
That is one of its best uses. The lower flight and shorter shaft make it a reliable fairway finder on tight driving holes, and it handles wind far better than a hybrid or fairway wood. Off the deck it works too, though you will want a decent lie and a confident strike.
Yes, and this is a big part of the value. Sub 70 builds every club to order with a wide shaft menu, much of it at no upcharge. You can set it up with a graphite hybrid shaft for launch or a heavier steel shaft for control, and adjust loft, lie, length, and grip when you order.
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