LoftThe angle of the clubface relative to vertical, measured in degrees. Lower loft means lower launch and more distance. Higher loft means higher launch and more spin.Strong LoftA loft that is lower than traditional for that club number (e.g., a 7-iron at 28° instead of 34°). Adds distance but can reduce launch height and create gapping problems.Loft JackingThe practice of reducing lofts across a set so clubs produce longer distances. A modern 7-iron may have the loft of a traditional 5-iron.Carry DistanceHow far the ball travels through the air before landing. The primary metric for club fitting, distinct from total distance which includes roll.Total DistanceCarry distance plus rollout after landing. Varies by landing angle, ground firmness, and spin rate.GappingThe carry distance difference between consecutive clubs. Ideal gapping is 10-15 yards between irons and 4-6° of loft between wedges.Ball SpeedThe speed of the ball immediately after impact, measured in mph. Higher ball speed means more distance. Affected by swing speed, strike quality, and face technology.Smash FactorBall speed divided by clubhead speed. A higher smash factor (max ~1.50 for drivers) indicates more efficient energy transfer at impact.Launch AngleThe angle the ball leaves the clubface, measured in degrees. Optimal launch varies by club. Drivers typically launch around 12-15°, irons higher.Spin RateRevolutions per minute (RPM) of the ball after impact. Too much spin costs distance, while too little reduces control and stopping power.